Highlighting such items as the landfill-free status of a vehicle’s engine or transmission facility (as with the Sonic), the label will let customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.
“Young people and consumers today who care about the environment want to know what they are buying”, says Environmental Consultant Bob Sheppard. “The Ecologic label is an important step, demonstrating that Chevrolet is serious about reducing emissions operationally and in its vehicles with a long term goal of helping the pubic understand the steps taken to achieve this goal.”
The label communicates vehicle-specific features in the following areas:
• Before the road: Environmental aspects related to vehicle manufacturing and assembly.
• On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
• After the road: How 85% by weight of the vehicle can be recycled at the end of its lifespan.
Each claim on the label is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.
Chevrolet is the first U.S. automotive brand to include a label like this on their vehicles.
“Chevrolet’s goal to invest millions in energy efficiency, renewable energy, and other lower- carbon projects to reduce U.S. emissions by up to 8 million metric tons demonstrates innovative corporate leadership,” said Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES). “With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment.”